Why is Hollywood failing with its re-branded science fiction and superhero franchises?

By Kent R. Kroeger (February 4, 2021)

Photo by Tomas Castelazo — Own work, CC BY-SA 3.0

In April 1985, the Coca-Cola Company, the largest beverage company in the world, replaced their flagship beverage, Coca-Cola, with New Coke — a soda drink designed to match the sugary sweetness of Coca-Cola’s biggest competitor, Pepsi.