The news media deserves some of the blame for vaccine hesitancy

Kent Kroeger
14 min readJan 3, 2022

By Kent R. Kroeger (January 3, 2022)

Photo by Camelia.boban (Used under the CCA-Share Alike 4.0 International license.)

[Author’s Note: The opinions and errors found in this essay are mine alone. And do not make personal health or financial decisions based on this essay.]

“If you don’t read the newspaper, you are uniformed. If you do, you’re misinformed.”

— Mark Twain

Back in September, wearied by five plus years of analyzing the destructive synergisms that define American politics and the national news media, I decided to take a few months off from following our nation’s dysfunction.

I needed a break. (We all do.)

So, I stopped watching cable TV news, avoided social media, limited my news consumption to the online versions of the New York Times and Wall Street Journal, and, for entertainment purposes, occasionally indulged in my favorite political podcasters like Krystal Ball and Saagar Enjeti (Breaking Points), Kyle Kulinski, Ben Shapiro and Jimmy Dore.

Though unverified through medical professionals, I believe my systolic blood pressure has gone down ten points over this period. And this is despite the real pressures of inflation, raising a teenage son, keeping a marriage intact, and limiting job stress, all while navigating the pandemic.

As to why one might benefit from avoiding the mainstream news media, my hunch is that its daily offering of divisive, anxiety-inducing content is a public health hazard. That is how they attract audiences and make money: Keep everyone uncertain and agitated. And this is the goal whether the media outlet leans left, right or towards the middle on the political spectrum.

In the end, this business model is destructive to the physical and mental health of our nation, and there is evidence to support such a contention.

Vaccine hesitancy among Republicans and conservatives

Nowhere is the deadliness of misinformation more apparent than the stubbornly large percentage of American adults who continue to resist getting vaccinated against COVID-19.

According to the New York Times COVID-19 vaccination tracker, 27 percent are not fully vaccinated, and 14 percent…

Kent Kroeger

I am a survey and statistical consultant with over 30 -years experience measuring and analyzing public opinion (You can contact me at: