“The Force Awakens” did the most damage to the Star Wars brand, not the “The Last Jedi”

Kent Kroeger
9 min readMay 14, 2020

By Kent R. Kroeger (May 13, 2020)

501st Legion at Star Wars Celebration Europe in 2007 at the ExCeL Exhibition Centre, London (Photo by Dutch Outpost 1; Licensed under the Creative Commons Attribution 2.0 Generic license)

Along with Doomcock, ThatStarWarsGirl, and Geeks+Gamers, YouTube vlogger Nerdrotic (aka Gary Buechler) is a member of the Praetorian Guard for George Lucas’ Star Wars franchise.

Though frequently mocked by the corporate-controlled entertainment media for their religious-like devotion to the Stars Wars myth, Star Wars is not their religion, it is their hobby.

Granted, they use religious terms like ‘canon’ to frame their critiques of how The Disney Company has fundamentally altered the Star Wars myth, but they do so to contextualize their uniformly negative reaction to the Disney Star Wars trilogy that was recently concluded with 2019’s release of The Rise of Skywalker.

They are fans of the Star Wars franchise. No more, no less.

The point of deepest contention between Disney Star Wars critics — sometimes called the Fandom Menace — and the mainstream entertainment media hinges on whether Disney should have respected Star Wars canon (i.e., historical precedent) when producing the trilogy and standalone movies (Rogue One, Solo).

“There has to be a basic foundation,” Buechler said in a recent live broadcast on YouTube. “(For Star Wars) Luke…

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Kent Kroeger
Kent Kroeger

Written by Kent Kroeger

I am a survey and statistical consultant with over 30 -years experience measuring and analyzing public opinion (You can contact me at: kroeger98@yahoo.com)

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