Is ‘content king’? The Disney-Dish Network squabble provides insight.

By Kent R. Kroeger (October 7, 2022)

Photo by Pwmn (Used under the CCA-Share Alike 3.0 Unported license.)

Though Microsoft founder Bill Gates is frequently given credit for popularizing the phrase ‘Content is King’ — the title of his 1996 essay about digital marketing where he argued that content would generate most of the money on the internet — this business trope had circulated decades earlier within the…



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Kent Kroeger

I am a survey and statistical consultant with over 30 -years experience measuring and analyzing public opinion (You can contact me at: