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Did Megyn Kelly sabotage her NBC morning show to get back to prime-time?
By Kent R. Kroeger (October 28, 2018)
Megyn Kelly was fired by NBC because she was an unapologetic conservative on a network at war with conservatives, at least the Trump variety. That’s my opinion, at least.
But few in the media explain her firing that way.
NBC cited Megyn Kelly’s insensitive ‘blackface’ comments as the proximate cause of their ending the network’s relationship with the mercurial TV host. The New York media critics were quick to reference Kelly’s mediocre TV ratings as the more substantive factor. And still other media snarks suggest Kelly’s dishonest attempt to pose as an ‘apolitical’ morning show personality was doomed from the start.
“The truth is, I am kind of done with politics for now,” Kelly told the audience on her NBC morning show’s first day.
Initially, the TV ratings for Megyn Kelly Today were underwhelming — certainly not what corporate NBC expected when it signed Kelly to a 3-year, $69 million contract.
“[NBC News Chairman] Andrew Lack made the mistake with Megyn Kelly [from the beginning] with the decision to hire her to an anachronistic celebrity contract in the mistaken belief that star quality could turn into ratings gold,” said Andrew Tyndall , a television…