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Are the big science fiction franchises collapsing in the Era of ‘Wokeness’?

Kent Kroeger
23 min readMay 10, 2020

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By Kent R. Kroeger (May 10, 2020)

A Rey Skywalker Cosplayer at the 2016 San Diego Comic-Con International (Photo by: Oliver Ayala; licensed under Creative Commons Attribution 2.0 Generic license)

One of my first market research jobs was at HBO (New York) in the late-1990s. About two months into the job, a personal assistant to HBO CEO Jeff Bewkes asked me to attend a 4 p.m. executive meeting.

At the time, I was heading the subscription cable network’s yet-to-be-launched “HBO-on-Demand” service and had been verbally abused that morning by the network’s chief financial officer for inconsistencies in my 5-year budget proposal.

The CFO hated subtotals that didn’t add up as much as I hated making them.

As I assumed the 4 p.m. meeting with Mr. Bewkes was to fire me, my office neighbor reminded me that Mr. Bewkes would never lower himself to fire someone at my level.

Typically at HBO firings at my level would consist of a security guard informing you of your termination and then escorting you out of the building. To the extent you saw anyone else, it would be colleagues diving back into their offices as you walk your box full of desk toys and family pictures to the elevator.

After some encouragement from colleagues, my optimism started to rise, though the morning’s tongue-lashing from the network’s second most powerful person was still fresh in my mind.

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Kent Kroeger
Kent Kroeger

Written by Kent Kroeger

I am a survey and statistical consultant with over 30 -years experience measuring and analyzing public opinion (You can contact me at: kroeger98@yahoo.com)

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