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Amazon’s “The Rings of Power” has not captured a large audience: What can they do now?
By Kent R. Kroeger (September 21, 2022)
[Disclaimer: The opinions (and errors) expressed in this essay are mine alone and do not represent the opinions of any of the media companies or creative properties mentioned herein.]
Amazon’s The Lord of the Rings: The Rings of Power TV series is going to be the most expensive TV show in history, with Amazon spending $465 million for its first season. When its five seasons are over, its total budget will be measured in the billions of dollars.
By comparison, HBO’s The House of the Dragon cost $200 million for its first season, and Netflix’s extraordinarily popular Stranger Things cost $270 million for its fourth season.
The problem for Amazon is that The House of the Dragon and Stranger Things are arguably audience-grabbing successes and, so far, it is not clear if The Rings of Power has found a mass audience.
When Season 4 of Stranger Things debuted in late June 2022, an estimated 301.3 million hours were watched, according to Netflix. As for The House of the Dragon, HBO reported 25 million people watched the August 2022 premiere in just over a week. Not to be outdone, Amazon reported the first episode of The Rings of Power, which debuted September 1, 2022…
